What I Do
Trust, Society & AI
I write about how trust forms, erodes, and collapses—from Paleolithic kin groups to digital-era crowds. My current project examines how humans will adapt to a world where more of our information, stories, and meaning-structures are created by AI.
Simulation & Model-Building (EthosSim)
I build computational tools to model trust-networks, belief propagation, and betrayal cascades. EthosSim is my experimental lab for exploring how stories, incentives, and social roles shape group behavior—across families, cultures, corporations, and AI systems.
Myths, Stories & Narrative Pattern
I study the deep structures of stories: why cultures split between clay-creation vs. cosmic-egg, why Maui has charisma vs Radagast has charm, and why the moral geometry of 12 Angry Men is the opposite of The Thing. My focus is how myths encode trust, fear, authority, and cooperation—and how those patterns still govern modern life.
The Culture of Media and Advertising
Years in fashion and culture taught me how people signal identity, belonging, hierarchy, and aspiration. I still write about archetypes, aesthetics, and the social scripts we perform—whether that’s male social types or the weird semiotics of modern full-faith-in-numbers culture.